Fractional CMO · B2B SaaS
The Fractional CMO for Hyper-Growth B2B SaaS
Scale your ARR from $5M to $20M without the overhead of a full-time executive hire. I embed directly into your team — fixing your pipeline and building a repeatable growth engine.
$140M+
within 18 months of engagement
12+
B2B SaaS partners
40%
Avg. Reduction in CAC
Trusted by
Sequoia Capital
Sequoia Capital
Sequoia Capital
Y Combinator
Andreessen Horowitz
Techstars
First Round Capital
Why hire fractional?
The modern executive landscape is broken.
Here is how we fix it — and why the fractional model consistently outperforms the traditional hire.
Fractional Way
The Old Way
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$350k base salary + heavy equity dilution
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6-month ramp-up before meaningful impact
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Rigid, political corporate mindset
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Months of expensive recruitment overhead
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Risk locked into one executive's playbook
What you actually get
✓
Zero recruitment overhead or equity give-up
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Injected and executing on Day 1
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100% execution and ROI-focused mindset
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Flexible engagement scaled to your stage
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Battle-tested playbooks from 12+ SaaS companies
Areas of expertise
Modular strategic intervention at every scale.
01 · Core offer
Go-To-Market Execution
Designing and deploying predictable inbound lead generation engines that compound over time. From ICP definition to full-funnel attribution — I build the machine, then hand you the keys.
Pipeline
ICP Definition
ARR Growth
02 · Systems
Tech Stack Optimization
Complete architectural audit of your sales, marketing, and data stack. HubSpot, Salesforce, Stripe, and everything in between.
Hubspot
Salesforce
"Execution eats strategy for breakfast."
— Core philosophy. Frameworks are worthless without relentless shipping.
Actively booking
Current Availability
Accepting 2 new partners for Q3 2026 advisory engagement. Limited capacity ensures full commitment — no diluted attention across ten clients.
Q3 2026 · 2 slots open
Client results
What happens when execution is the priority.
4.9
/5
★
★
★
★
★
12 engagements
avg. partner rating
How it works
From first call to growth engine in 90 days.
01
Discovery Call
25-minute zero-obligation assessment. We map your current pipeline, stack, and the ottlenecks blocking your next growth stage.
02
90-Day Roadmap
A prioritized execution plan with clear milestones, owner accountability, and measurable ARR impact targets for each initiative.
03
Embed & Execute
I join your Slack, attend your standups, and operate as a true team member — not an outside consultant dropping decks.
04
Measure & Scale
Weekly KPI reviews, monthly executive summaries, and iterative playbook refinement until the machine runs without me.
FAQ
Questions worth asking before you hire.
Everything you'd want to know about working with a fractional CMO — answered plainly, without the sales pitch.
What exactly does a fractional CMO do, and how is it different from hiring an agency?
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How long does a typical engagement last, and what does the commitment look like?
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We already have an in-house marketing team. Will you replace them or work alongside them?
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What stage of company do you typically work with — and are we a fit?
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How do you measure success — and what happens if targets are not hit?
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25 min · Zero obligation · Strategy call
Secure a 25-minute zero-obligation discovery call to map out your initial 90-day execution framework.
Ready to fix your growth bottleneck?
Ready to scale?
Insights
Field notes on growth & marketing
Practical thinking on building growth engines that compound — from positioning and acquisition to the systems that make it repeatable.
Growth
The Compounding Engine: Building Growth Loops That Scale
Most teams chase one-off campaigns. The fastest-growing companies engineer self-reinforcing loops where every new user fuels the acquisition of the next. Here's how to design them.
By
James Mercer
Read more
Marketing
Positioning Before Promotion: Why Messaging Wins Markets
No amount of ad spend fixes a muddled value proposition. Learn how sharp positioning becomes the multiplier that makes every marketing dollar work harder.
By
Elena Ross
Read more
Strategy
From Channels to Systems: A Framework for Durable Growth
Channel hacks fade. Systems endure. This framework helps you move from reactive tactics to a repeatable growth strategy your whole team can execute.
By
James Mercer
Read more
Acquisition
Lowering CAC Without Lowering Ambition
Rising acquisition costs don't have to cap your growth. Discover the levers — from retention to referral — that quietly compress CAC while expanding reach.
By
Priya Nair
Read more
Free Resource
Not ready to book a call?
Get the free 90-Day Playbook first.
The exact framework that added $2M+ in ARR for three B2B SaaS companies — without hiring a single new marketer. Read it, apply it, then decide.
$2M+
ARR added across 3 startups
90
Day framework, not theory
Free
No credit card needed
The 90-Day B2B Growth Playbook
Pipeline · ICP · Funnel · Attribution · Hiring
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47 pages
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Instant PDF download
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3 real case studies
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